Posted on: July 26, 2019 By: Carolyn Kuczynski
Business owners are always looking to create a stronger bond with their customers and prospects – particularly through the use of social media and online platforms.
It’s important that you understand where and how your customers and prospective customers spend their time online.
An optimal social media strategy requires knowing:
- What each channel does best
- Which demographics each attracts
- How those demographics align with the majority of your current and prospective customers
- How audience behaviors change on each platform.
Social media posts are an excellent way to interact with customers in real-time. Twitter provides a platform for announcing news or sharing brief thoughts on a topic that’s trending. Facebook posts can offer snippets—teasers—that drive traffic to full posts on a website’s blog.
Use the same content but best presented on each channel.
Understanding the function and audience of each platform helps you get the most from your time and effort.
The goal shouldn’t be to simply amass followers. Instead, measure the engagement of your followers as an indicator of interest, connections, relationships, and loyalty. The more engaged people are, the more likely they are to see the content you create as a resource rather than a sales tool.
Relate to your customers’ and prospects’ needs, offer them relevant value exchanges, more information, white papers, demos, entertainment, etc.
For a closer look at how to leverage the internet and your online presence to own the customer experience, download the full white paper here.
Posted on: June 27, 2019 By: Carolyn Kuczynski
The St. Louis Blues were huge underdogs to win the Stanley Cup entering the playoffs, but after a thrilling Game 7 win last Wednesday in Boston, they are the NHL champs. Unfortunately, small businesses are often considered to be the underdogs of the business world, but as the Blues recently showed, just because you are labeled an underdog doesn’t mean you can’t achieve the ultimate success.
Last week’s blog discussed the advantages of having multiple social media platforms, this week we’ll discuss how your business can grow and distinguish this online presence. Don’t be considered the underdog this year, follow these simple strategies to boost social engagement and exposure to make your business the champs!
Timing is Everything – Know when and how often to post
While each business industry is unique to its marketing strategy and target audience, every social platform from Facebook to Google+ has peak times of activity throughout the day. Referencing these averages is a good starting point for small businesses to gauge their appropriate posting times. In doing so, the odds of gaining greater exposure to current and potential customers can nearly double.
When it comes to posting, not only is it important to know when to post but also how often to post. Timing is everything. Consumers do not want their social feeds consistently filled with updates and posts from your business. Repetitive posting is a big mistake to avoid, especially when attempting to grab an audience’s attention. A simple solution is to plan your content and schedule your posts ahead of time (reference the provided charts for a guide on when and how often to post).
Social media management is a difficult task to take on – but a key tool to your company’s success. Create a plan that works best for your business and stick to it. In no time, you will see impressive results!
Get Creative – Express your voice and have fun
There is a lot of pressure currently surrounding the posting culture on social media. Have no fear, it is a great platform for communicating and expressing yourself. Get creative! The best way to boost business interaction is by posting original, unique content that catches the eye of your audience. Visuals—including stock photos, infographics, and videos—are great ways to portray your message without overwhelming the customer with paragraphs of information.
While written content on certain social platforms, such as Instagram, is less common, it is still a popular method of online communication. When your business does decide to use written content, remember to keep true to your business’s culture and voice. Don’t take your social accounts too seriously; the easiest way for people to relate and share is a joke. So have fun and give your social platforms an online personality that can relate to your audience.
You don’t have to be a social media expert to master the art of posting. Turn your business into a social media champ by using these simple strategies to distinguish your online presence from your competitors.
Posted on: April 5, 2019 By: CNSG Marketing
Most of the country has just sprung forward into Daylight Savings Time. For many, this time-change signals more than just darker mornings and lighter nights. It signals the unofficial start of spring. With spring comes rain showers, flowers, spring break and spring cleaning. If you’re a business—spring brings its own set of implications. Whether you’re a business likely to be impacted by tourists on spring break or you’re a service business impacted by homeowners looking to make preparations for the warmer weather, here’s a couple of low effort, high-impact tips and tricks to try out as you spring clean your business.
Clean up your directory listings
There are hundreds of directories online which will list your business information. If you’re not the one giving them that information, they’ll get it wherever they can. Be the source of authority and develop a direct relationship with the major online directories to ensure your name, address, phone number and hours are all correct. As the spring tourism boom gets underway, the last thing you want is customers hitting up the wrong address, calling the wrong number or showing up when you’re closed. There are solutions out there that make managing hundreds of listings a snap.
Freshen up your Facebook profile
Put something cheery on your cover photo. Post a special deal. Run a spring contest. The sky is the limit when it comes to freshening up your Facebook presence this spring. Whether you’re a landscaper posting pictures of before-and-afters, an HVAC company offering a deal on spring tune-ups for air conditioning or a beauty salon sharing the hottest new nail colors for pedicures in 2019—every business has something that can make them relevant this spring season.
Fresh, new content brings your business back to the forefront of consumers’ minds if you’re a business that perhaps dwindles a bit in winter. If you’re a winter-driven business stay or get active on Facebook right now to remind customers that you’re still around and relevant even in the warmer seasons! Plus, make sure if your hours change by season, you’re updating them on Facebook as well!
Give your website a spring makeover
You’re clearly not going to redesign your website seasonally, but that doesn’t mean you can’t keep it fresh! We’re big proponents of making sure you consistently update and add to the content on your website. Your website is often the first impression customers get of your business. If the last time you posted on your site was “Merry Christmas!” it might give customers the idea that you’re no longer in business or not interested in providing value or utility to them.
Further, the recency with which you have posted on your website has a decent impact on how well you rank in search results. If Google thinks your website hasn’t been updated in a while, it’s not as likely to list your website very high in the search results. So, freshness becomes key to getting found by potential customers when they’re searching. Update your business hours, feature spring-like imagery if possible, and even post a quick blog or deal related to spring.
Whether your business is seasonal or booming year-round there is always benefit in maintaining a fresh, relevant online presence. Directories, social media and your business website offer quick, easy ways to give your business that fresh, spring-cleaned appearance that’s sure to drive engagement and new business.
Posted on: August 16, 2018 By: admin
15 Networking Experts You Should Be Following on LinkedIn is brought to you by Cato Networks.
The areas of enterprise networking, SD-WAN, and networking security are fast-paced and changing as our enterprises digitally transform. Analysts IDC expect SD-WAN, in particular, to see major growth. This blooming industry is bringing with it experts that cover both the technical and business aspects of using the technologies. They offer advice and know-how into real-world applications and use of the technologies as well as insight into the emerging side of the industry too. Below, we’ve listed 15 of the top experts in enterprise networking and SD-WAN who we recommend following on Linkedin. These are industry leaders that we look to for the latest developments in the world of enterprise networking. These are all experts with strong experience in the field, and when they speak about enterprise networks, it’s always worth hearing what they have to say.
Brad is the Technical Account Manager for AWS and before that an engineering Architect for VMWare. Brad has extensive hands-on experience and specializes in Cloud networking, data center infrastructure, and network security. Check out an interview with Brad on VMWorld TV.
Greg is one of the co-founders of Packet Pushers which is a weekly podcast about data networking by networking architects. Greg is a veteran of networking and a prolific writer. Sign up for his networking newsletter which gives the latest news on networking infrastructure and great hands-on advice too. Greg stated recently on Twitter: “Gonna talk about SD-WAN in 2018. It will be kind of ranty. Ok, maybe a lot ranty.”
Andrew is a Gartner Analyst specializing in Networking and SD-WAN. He has a blog which he writes in regularly, with a mix of industry insight, technical advisories, and predictions such as “Predicting SD-WAN Adoption”. In this post he discusses the prediction that by 2019 30% of enterprises will be using SD-WAN. His tweets include: “In our world, the network API is a change request ticket”
Matt runs the blog “Standalone Sys-Admin” where has offers a mix of technical how to’s and more personal views such as “Stop hating your work”. Matt also is the Linux Systems Administrator for SpaceX where he combines his love of science and engineering. Matt has a Github repository where he hosts projects and experiments that may be helpful to networking professionals.
Erik’s specialties include SD-WAN, Network Design, and Engineering and IT Security. In a recent LinkedIn article on “Achieving a Lean Branch with SDWAN and Cloud Security Services” he talks about the use of SD-WAN when optimizing security. Erik also has a column at Network World where he writes on networking technologies such as SD-WAN and how they can be embraced by the C-Suite.
Steve founded the global consultancy firm SD-Wan Experts who offer expert consultation on networking technologies like SD-WAN as well as IT security. Steve has a column at Network World where he offers his expert advice. One of his latest articles looks at the importance of choosing the right ISP for your SD-WAN, focussing in particular on the the quality of their Internet connections.
Ashish is the Program Director, Computing Platforms, for analysts IDC. He spends his time doing research into networking infrastructure, storage systems, and Cloud data centers. Ashish uses his Twitter feed to keep us up to date with the networking world. Ashish was a speaker at the 2017 IDC at VMworld, where he spoke on “Digital Transformation in the as-a-Service Era”.
Simon works across a number of areas and on projects such as Hyperledger and OpenForum Europe. He also advises corporations and governments alike on how to successfully deliver technology. Check out Simon’s talk at GOTO 2017 on “Why the Fuss about Serverless”.
Ben is a Global Executive & IBM Security Partner as well as an NTSC Advisory Board member with over 25 years experience in the tech industry. Ben occasionally writes for Security Intelligence magazine where his article on “Secure SD-WAN: The First Step Toward Zero Trust Security” looks at how to apply the model of zero-trust in security to SD-WAN.
Russ White is a member of LinkedIn’s Infrastructure team with 25 years of networking experience. Russ publishes his thoughts on networking on his blog and has also published a number of books on network architecture. In a recent blog post, he discusses how the fast pace of network innovation is causing uneducated customers to invest in overly complex networking solutions.
Marcel founded Ancoma which is an innovation and consulting network focusing on business infrastructures. Marcel has a number of specialty areas including ICT, Information technology and telecommunications. He has immense business experience across sectors such as telecoms. Marcel will be speaking at WAN Summit in London in October 2018.
Simon works for New York Mellon Bank as Vice President of Unified Communications Engineering and leads the EMEA team for Network Engineering. Simon is exploring how SD-WAN could benefit Mellon bank and will be talking at the WAN Summit in London later this year.
Matt is a cloud and network specialist with over 15 years of networking experience. Matt currently works as an independent contractor and publishes a blog with helpful explainer videos and posts on a variety of networking topics including SD-WAN, the Internet of Things, and Cloud security.
Tom is a networking analyst at Foskett Services and the creator of networkingnerd.net where he offers an irreverent take on networking news and trends. In a recent post on wireless networks, Tom explains why so many customers aren’t willing to pay for quality wireless and how this leads to mediocre service for consumers.
Robin is a storage analyst, consultant and blogger. Robin writers for ZDNet at ‘Storage Bits’ where he focuses on the SME marketplace. His ‘look back’ article for 2017 “The best emerging storage tech of 2017” looks at the best storage technologies to come out of 2017.
As networking technologies evolve, keeping up with the changes is an ongoing task for networking professionals. Experts like our 15 above can help you do that by passing on their knowledge, industry insight, and hands-on experience in blogs, at shows, and on Twitter.
This article was written by Dave Greenfield. Dave is a veteran of IT industry. He’s spent more than 20 years as an award-winning journalist and independent technology consultant. Today, he serves as a secure networking evangelist for Cato Networks.