Why Millennials Are The Perfect Fit For The Channel

Posted on: September 4, 2018 By: Carolyn Kuczynski

We all know there is currently a lack of millennials in the channel. And thanks to our blog post “The Challenge of Millennials In The Channel: Why Aren’t They Here?, we have a brief look at why there are so few of them. But has anyone actually told you why millennials are the perfect fit for the indirect channel? Check out the top 5 reasons why if you’re a millennial, you’ll want to climb aboard.  


1. Financial Security Through Residual Income

Millennials can build residual income in the channel. CNSG

According to a Student Loan Hero survey, 39% of millennials say that debt is their number one source of money stress.  At first glance, the channel may seem a tad bit daunting – with many millennials fearing positions that seem to provide inconsistent pay. The channel can provide millennials with opportunities to get paid long after the initial sale is made.  

2. Remote Work 

Millennials Work Remote - CNSG

If “being chained to a desk” is a millennials’ worst fear (along with face-to-face conversation), the channel can provide a great alternative to the typical 9-5. Millennials are inherently mobile and are eager to work from anywhere. The channel provides opportunities for salespeople to travel, telecommute, and engage in remote work.  

3. Networking For Days 

Millennials Can Network in the Indirect Channel - CNSG

While it may seem that millennials are less interested in networking as generations before them – this is definitely not the case. Millennials aren’t less interested in networking. They’re less interested in traditional networking settings. Take golfing, for example. While Generation X and Baby Boomers appreciate the discipline of golf, millennials are just not as enticed by the expensive, and somewhat exclusive sport. They’d prefer to connect with colleagues at a boutique fitness studio or a craft brewery. 

4. National & Global Presence   

Indirect Channel Provides Global Opportunities - CNSG

While millennials are the epitome of digital natives – they still want to travel and have opportunities to gain worldly experience. 39% of millennials go so far as to say they wouldn’t take a position that didn’t allow them to travel for business. Thanks to technology, remote work is a major convenience – and a role within the channel means there are plenty of opportunities to travel the country, and the world.  

5. Overflow of Mentors  

Find a Mentor in the Indirect Channel - CNSG

72% would like to be their own boss. But if they do have to work for a boss, 79% of them would want that boss to serve as a coach or mentor. More than anything else – the channel is full of intelligent minds, ready to share their knowledge and pass the torch onto the millennial generation.  


While there may not be many of us just yet, millennials are certainly here to stay. It’s our duty to keep the channel growing, and introduce the industry to new ways of thinking and managing. With a team of Baby Boomers, Gen Xer’s, and Millennials on our side, there isn’t obstacle we can’t conquer! 

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