The Converged Effect

What happens when our partner’s business expertise and relationships come together with CNSG delivered resources, next gen suppliers and best practices? Record-breaking revenue! This intersection is what we at CNSG call the “Converged Effect.” For our customers, technology procurement is more painful than ever before. This creates an incredible and never-before seen opportunity for agnostic business and technology consultants to win. The Converged Effect was purpose-built to help our partners capture and monetize the Trusted Advisor opportunity represented in today’s enterprise.

Industry and Business Acumen Focus

As professionals, we can’t possibly keep up to date on all the new technologies, trends and suppliers out there. Instead, we aim to enable our partners to focus on encompassing technology trends, industry-specific business acumen and sales best practices. With this approach, our partners are armed with the knowledge they need to uncover complex business challenges and position differentiated, business outcome-oriented solutions. Grow your deals and become more strategic with this approach.

Solution Engineering

Our partners identify opportunities and open the door using the training and resources CNSG provides, and then engage our sales and solutions engineering staff to identify, vet and prescribe the exact solution for their customer’s needs. Our engineers are here to be an extension of your team, supplementing technical and solution acumen so you never lose momentum in the deal and have the utmost confidence in the solutions being prescribed. Lets us play the role of technical expert so you can focus on maintaining high levels of sales activity.

Sales Resources & Tools

From pipeline generation to negotiate and close, CNSG has you covered. The Converged Effect delivers industry and trend-specific resources to help you initiate, differentiate and win. Monthly webinars bring you up to speed on particular industries and trends, pre-built email templates to help you land the meeting, online training courses to brush up on sales best practices, supplier content, collateral, events and so much more. All stored here in our Partner Resource Center for easy access and consumption.


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