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Take Your Customers to the Cloud and Watch Your Business Grow

Posted on: May 22, 2019 By: Carolyn Kuczynski

By: Rebecca Rosen, VP of Marketing

When a small to medium business (SMB) turns to you for a new, cost-effective business phone system, point them to the cloud.  Giving your customer the power to communicate internally and externally on any device, at any time is powerful.  A cloud PBX, quite literally, puts their business success at their fingertips.

All verticals – from retail, and technology, to advertising – benefit from moving to a cloud business phone system.  Cost saving, 24/7 access, reliability, and continual seamless technological advances will keep your customer relevant in their field and you relevant as their communications partner.

Let’s start by defining for your customer what a cloud PBX is and then take them through the top 4 reasons it can change the way they do business.

Cloud PBX by any other name, sounds just as sweet.

Many customers in the SMB market have a vague idea of what “the cloud” is and look to you to navigate the path through the fog.  Sometimes the simplest definition is the best, cloud-based business phone systems are VoIP (voice over Internet protocol) phones that are accessed over the internet and hosted in an off-site data center. Other terms we often hear are hosted PBX, hosted VoIP, and cloud PBX.

Cloud phone systems are not magical nor a silver bullet.  With the right VoIP ready network configurations and planning though, it can give your customer the technology edge they need to take their business to the next level.

4 reasons SMBs thrive in the cloud

  Your clients are changing and growing. With growth comes the need to quickly adapt the way they communicate to meet the needs of their customers.

Here are four reasons the clients you’re talking to already want cloud phone systems; even if they don’t know it yet.

1. SMBs want to save money.

Cloud communications are much more affordable than traditional analog offerings. Your clients will no longer have to pay expensive fees for unlimited local, long distance, and international calls.

Companies that move to the cloud also save money on infrastructure and maintenance costs. As technology evolves and equipment depreciates, on-site business phone systems are not only expensive but also need to be upgraded on a regular basis. An onsite PBX phone system, for example, requires upfront costs for installation, equipment, service arrangements, as well as IT costs for ongoing maintenance and troubleshooting.

However, a cloud communication system is free of these costs because they are hosted by a service provider. Companies can say goodbye to upfront equipment costs as well as hiring in-house IT personnel. What’s more, your clients will also save on monthly phone line charges.

2. Customers want remote control.   

One of the main benefits of having a cloud-based business phone system is that your clients receive remote access. Having remote access is ideal for companies with more than one office location and for those that have remote employees.

Working from home is more common than ever before and a remote workforce requires remote control. With cloud communications, customers can communicate with teams and clients no matter where they are with their IP phone or softphone app. This means that they also have access to critical business software while on the go. With a communications system in the cloud, companies can run operations smoothly while providing a consistent presence regardless of the environment.

3. Businesses want reliable phone systems.

Internet downtime costs SMBs a lot of money and chances are your clients have already experienced an outage or two. With the cloud, businesses don’t have to worry about power outages affecting operations and sales ever again. Cloud-based communications platforms are reliable due to geographic redundancy, having several servers in multiple locations so that even if there’s an issue at a single data center, it won’t impact service. This is important because even if there’s a fire, storm or another disaster, a power outage in your client’s location won’t affect their ability to stay connected to teams and customers.

4. Customers want fully integrated communications systems. 

The cloud makes it simple for clients to pick and choose communications features beyond business phones. Today’s small businesses want all of their tools and communications in one web-based application, which has been shown to help increase business efficiency and productivity.

For example, a fully integrated communications system can combine telephony, UC, collaboration and virtual call center features all in one platform. And the best part is that as new technology emerges, clients don’t have to purchase new software or hardware to keep up with the times. Instead, cloud communication systems can automatically adapt and update.

Demystifying the cloud

Ultimately, relating your customers every day needs to the powerful concepts the cloud can offer will strengthen your relationship.  For some SMBs, moving their phone systems to the cloud will be their first step in moving technologically forward – putting the power for growth in their hands and yours.

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