Most of the country has just sprung forward into Daylight Savings Time. For many, this time-change signals more than just darker mornings and lighter nights. It signals the unofficial start of spring. With spring comes rain showers, flowers, spring break and spring cleaning. If you’re a business—spring brings its own set of implications. Whether you’re a business likely to be impacted by tourists on spring break or you’re a service business impacted by homeowners looking to make preparations for the warmer weather, here’s a couple of low effort, high-impact tips and tricks to try out as you spring clean your business.
Clean up your directory listings
There are hundreds of directories online which will list your business information. If you’re not the one giving them that information, they’ll get it wherever they can. Be the source of authority and develop a direct relationship with the major online directories to ensure your name, address, phone number and hours are all correct. As the spring tourism boom gets underway, the last thing you want is customers hitting up the wrong address, calling the wrong number or showing up when you’re closed. There are solutions out there that make managing hundreds of listings a snap.
Freshen up your Facebook profile
Put something cheery on your cover photo. Post a special deal. Run a spring contest. The sky is the limit when it comes to freshening up your Facebook presence this spring. Whether you’re a landscaper posting pictures of before-and-afters, an HVAC company offering a deal on spring tune-ups for air conditioning or a beauty salon sharing the hottest new nail colors for pedicures in 2019—every business has something that can make them relevant this spring season.
Fresh, new content brings your business back to the forefront of consumers’ minds if you’re a business that perhaps dwindles a bit in winter. If you’re a winter-driven business stay or get active on Facebook right now to remind customers that you’re still around and relevant even in the warmer seasons! Plus, make sure if your hours change by season, you’re updating them on Facebook as well!
Give your website a spring makeover
You’re clearly not going to redesign your website seasonally, but that doesn’t mean you can’t keep it fresh! We’re big proponents of making sure you consistently update and add to the content on your website. Your website is often the first impression customers get of your business. If the last time you posted on your site was “Merry Christmas!” it might give customers the idea that you’re no longer in business or not interested in providing value or utility to them.
Further, the recency with which you have posted on your website has a decent impact on how well you rank in search results. If Google thinks your website hasn’t been updated in a while, it’s not as likely to list your website very high in the search results. So, freshness becomes key to getting found by potential customers when they’re searching. Update your business hours, feature spring-like imagery if possible, and even post a quick blog or deal related to spring.
Whether your business is seasonal or booming year-round there is always benefit in maintaining a fresh, relevant online presence. Directories, social media and your business website offer quick, easy ways to give your business that fresh, spring-cleaned appearance that’s sure to drive engagement and new business.